World Wildlife Fund
Global conservation of wildlife and wild places across nearly 100 countries
Our editorial assessment
WWF is one of the largest and most recognisable conservation organisations in the world, working across nearly 100 countries on wildlife protection, habitat conservation, and sustainability. Its scale lets it operate on issues from tiger recovery to deforestation and fisheries reform. Charity Navigator gives WWF a four-star rating, with roughly 83% of spending going to conservation programmes and about 6% to administration. Its breadth suits donors who want to support global biodiversity through an established, well-governed organisation.
The problem they're solving
Wildlife populations have declined dramatically over recent decades as habitats shrink and degrade. WWF works at the scale of whole ecosystems and countries, combining fieldwork, science, and policy to slow and reverse that loss.
About World Wildlife Fund
The World Wildlife Fund works in nearly 100 countries to conserve wildlife and habitats, tackle wildlife crime, and reduce the human footprint on nature through science, fieldwork, and policy.
Where your dollar goes
What your donation could do
Your $100 supports conservation of wildlife and wild places in nearly 100 countries.
Illustrative estimate based on figures this organisation publishes about its own programs — not a statement from the charity itself. Actual impact varies by program and year.
What donors say about World Wildlife Fund
Donors signed in with Google can rate World Wildlife Fund from one to five stars and share a short review of their experience — whether as a donor, volunteer, or beneficiary. Community ratings are displayed as their own criterion alongside our editorial metrics; they never alter the editorial 0–100 score.
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How this score was produced
The Charity Ranking score is our own editorial assessment, produced with a weighted rubric covering program spending, transparency and governance, evidence of impact, cost-effectiveness, and leadership. It draws on publicly available reports from independent evaluators such as GiveWell, Charity Navigator, and CharityWatch, but it is not a rating issued or endorsed by any of those organisations. The community rating shown above is a separate signal contributed by signed-in donors; it is displayed alongside our criteria but never feeds into the editorial score. Read the full methodology →